Search results

As their businesses globalize at increasing rates, managers need frameworks for analyzing industry activities on a worldwide basis. In this paper, a framework for global industry analysis is presented, using the machine tool industry to illustrate how industry overviews, global consumption and production analyses can be used to gain worldwide perspectives on industry behaviors. Breakdowns by company, segment, region and country markets help strategy formulation and resource allocations in the worldwide marketplace. Obtaining the right sorts of information is the key to insightful global analyses. The globalization of industry trade associations and on‐line business news services are major sources of worldwide industry developments.

Global strategic marketing planning has become increasingly important with the advent of worldwide competition and the growing rapidity of change in the international marketplace. In this article, research and commentaries from the strategic management and international marketing planning literatures are brought together in a model examining what factors influence global strategic marketing planning formality, and whether competitive and organizational benefits accrue from the process. Responses from 90 multinational corporations were subjected to a LISREL analysis. Corporate culture, supply chain elements, foreign regulations and competition were identified as key determinants of planning formality. Considerable non‐financial benefits also accrue as planning formality increases.